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Which statements are accurate regarding the functionality of Business Units in Marketing Cloud?

Business Units can have more than one parent Business Unit.

Subscribers can only appear in one Business Unit.

Business Units can mirror an organization's operational structure.

The accuracy of the statement regarding Business Units in Marketing Cloud lies in their ability to reflect an organization’s operational structure. Business Units allow companies to segment their marketing efforts based on various criteria, such as geography, product line, or business function, thereby aligning with the overall hierarchy and operational framework of the organization. This mirroring enables tailored marketing strategies that cater to the unique needs of different segments while maintaining control over branding and messaging consistency.

This structure aids in managing data, permissions, and resources efficiently, as different Business Units can operate independently yet within the larger context of the company's goals. By utilizing Business Units in this manner, organizations can maintain organization-wide visibility while giving individual units the flexibility to customize their marketing strategies as necessary.

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Business Units can share information with other Business Units.

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